Lightbulb Consulting provides strategic advice on a wide range of matters, including public relations, communication skills, community engagement techniques, presentation skills, marketing and writing.
Principal Sue Beattie specialises in working with individuals and businesses which want strong and sustainable advice on how they can reach their potential.
She can develop strategies, plans and projects that are easy to understand and implement, leading to business improvement.
The advantages of working with Sue include:
- Excellent knowledge of regional areas;
- Established contacts and good relationships with many organisations and relevant personnel, including graphic designers, signage companies and website developers;
- Graphic design skills;
- Photography and videography skills;
- A flexible approach and the ability to work well with others.
Here’s some of the ways Sue can help you achieve your goals
Digital support
Sue has extensive experience in both developing and implementing digital strategies.
She has helped several organisations with their website and social media and developed and implemented digital campaigns, including e-newsletters, Facebook advertising campaigns, assistance in growing a stronger presence in the competitive digital work and helping advice people on how best to
Public relations
Sue has extensive and demonstrated experience in developing public relations campaigns. She can create media opportunities which are interesting and appealing to the media, ensuring good coverage and high community awareness are achieved.
With more than 20 years in the print media industry, she understand how the media works and how to pitch stories and opportunities which are interesting.
She is also well-versed in crisis communications and training and developing the skills of media spokespeople to respond in those situations.
Sue can also help creating advertisements for print, television, radio and online purposes and have graphic design and video skills.
Brand
Sue understands the importance of developing a strong brand, an eye-catching logo and helping develop a good brand identity.
Previous work has included developing brand strategies, brand style guide and training staff on brand application, as well as logo development and enhancements.
Printed collateral
Sue has created and prepared various printed collateral including:
- Newsletters;
- Flyers;
- Posters;
- Postcards;
- Stationery.
She has the graphic design knowledge and expertise to work with printers to meet their needs and produce high-quality products which support the brand identity.
Governance
Due to her experience with government and other statutory authorities, Sue has an extensive knowledge of the governance which is required in protecting and enhancing the brand identity.
She can assist in developing, if gaps existed in current practices, well researched policies and procedures on all marketing and communications activities, including a style guide for branding and written materials and processes for developing marketing materials.
Internal communications
Sue has developed internal communications strategies which are engaging and provide clear direction for staff in regarding to roles and responsibilities.
This have been supported by tools such as an intranet, staff newsletter, regular CEO Blogs or similar which have helped build the culture of the organisation.
